INTERNSHIP OVERVIEW
During my internship at BRTV, I supported several key projects involving content production and audience analytics. I assisted in compiling and analyzing viewership data to identify engagement trends across different time segments. I also contributed to the planning and on-site coordination of a large-scale gala event, working closely with the production team during filming. In addition, I helped edit segments of a documentary, organized research materials, and supported the creation and scheduling of content for social media platforms. This experience enhanced my skills in media production, data interpretation, and digital communication.
Viewership Analyze Example
Viewership Peaks:
8:00–9:00 – A surge in viewership occurred as the documentary raised thought-provoking questions about the tension between traditional Chinese and Western medicine, sparked by an ECG incident.
11:00–13:00 – Interest increased again as the film showcased how Chen Keji’s long-standing dedication to integrative medicine was validated during the outbreak of coronary heart disease.
21:00–24:00 – Another notable rise corresponded with the segment highlighting the major achievements Chen and his team made in the field of integrative medicine.
28:00–29:00 – The highest peak appeared near the end, during a heartfelt tribute at Chen Keji’s 90th birthday academic symposium, where his partner praised his lifelong commitment and Chen reaffirmed his dedication to advancing the field.
Image Analysis: Overall, the viewership trend displayed a steady upward trajectory, culminating in a peak near the documentary’s conclusion. The primary spikes in audience engagement corresponded with pivotal life events and professional milestones—moments of conflict, innovation, achievement, and legacy. In contrast, segments with relatively flat viewership typically featured background information, biographical details, or dense numerical data.
This pattern reveals that audiences are particularly drawn to compelling storytelling and emotionally resonant turning points. The documentary’s most engaging moments were those that humanized the narrative and highlighted the impact of Dr. Chen’s journey, underscoring the power of personal stakes and scientific breakthroughs in capturing viewer attention.
Original Work is in Chinese