My name is Xingyu (Stella) Xu, and I am pursuing dual degrees in Marketing and Digital Media at the University of Rochester. I have a strong background in content creation, data analysis, and strategic marketing. I am fluent in both English and Chinese and skilled in Python, R, Excel, and digital design tools. I thrive at the intersection of marketing analytics and creativity. 

I am also passionate about crafting narratives that resonate with the target audience and drive engagement. My experience of working on a marketing position and cooperating with real-world clients has enriched my ability to analyze market trends, optimize digital strategies, and create content with creative expression.


Technical Skills: Excel, Squarespace, Blender, Flutlab, Python, R code

Language Skills: Fluently Speaking Chinese & English, Learned in school Spanish & French   

Professional Skills: Content Creation, Website Design, Advertising and Promotional Strategy, Creativity, Digital marketing strategy, Market Research, Product and Brand Strategy, Product Testing, Survey Design, Digital design, Financial Management, Data Analysis, Academic Writing, and Leadership

ABOUT ME