WEBISTE REDESIGN AND BRANDING STRATEGIES FOR DR. BRYAN R.HARRISON

PROJECT OVERVIEW:

Dr. Bryan R. Harrison is a well-respected psychologist in the Rochester area. He offers autism diagnostic and therapy services for the Rochester communities. While his practice had a strong reputation, his online presence and brand development lagged behind, limiting his visibility and reach, especially among families most in need.

Our goal was to strengthen BRH PhD’s brand identity and communication strategy to better connect with patients showing early signs of autism

SOLUTION:

To help Dr. BRH PHD better develop their website, we built our strategy around four key areas

  • Website Recommendations

    • Simplify layout and navigation

    • The color blue and the fonts LATO and Arial Nova are recommended

  • Optimization

    • Use keyword optimization to emphasize certain terms relating to autism support.

    • Present the organization’s purpose clearly to clients.

    • Include location-specific keywords to attract accessibility to potential clients.

  • Information

    • Offer educational content on autism and what the organization’s purpose is to ease the clients.

    • Include blog posts and news articles to draw intimacy with clients.

    • Inclusive imagery to paint the organization as more welcoming and helpful.

  • Layout

    • Contact information and support options are prominently displayed in key areas of the page.

    • Have text content into smaller chunks with clear headings.

    • Use call-to-action buttons to guide users to important resources.

Please reach out to stellaxu0410@gmail.com if you are interested in viewing the Discovery Report

DISCOVERY & RESEARCH:

We conducted a comprehensive discovery process, including:

  • Identify business challenge & objective

  • Audience segmentation (demographics, psychographics, behavior, geography)

  • SWOT & market analyses

  • Brand & website audit

OUTCOME:

Our team’s work helped bring a fresh redesign to the website which now is officially live at bryanharrisonphd.com.

They took our suggestions to guide updates in layout, imagery, and content. The launch came out just as Dr. Harrison was named a 2025 Health Care Hero by the Rochester Business Journal. This will help them increase attention on the practice, and will help ensure visitors to be welcomed by a polished, accessible, and heartfelt online presence.

“We couldn’t have done it this well without you! ”

– Crisandra Harrison

TAKEAWAYS:

This project helped me enhanced my skills in empathetic marketing, stakeholder communication, and UX-informed strategy. I learned how to establish in-depth research into accessible, actionable solutions, and tailor them to clients’ needs.